Al Gag’s Lures Whip-It Fish lures are soft plastic swim baits, but don’t be fooled they aren’t your average bait. These lures feature dual action head and paddle tailed style. They look phenomenal under the water’s surface and fish can’t resist. They are constructed with premium hand poured molds, this allows for better swimming action. The interchangeable heads of these baits come with super strong Mustad ultra point hooks.