The Berkley Gulp Alive! Maggots are great for replacing live maggots, and product long lasting results. They feature Berkley Gulp! extreme scent dispersion. Gulp! Alive baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley, our passion is that you CATCH MORE FISH! Get yourself some Gulp Alive! and go have some fun!